Valued Research Team

Because we've worked on the client side, and commissioned research ourselves, we have personal empathy with the pressures and issues that you face.

We're highly experienced in putting together the right team for any individual project - bringing together the people skills, research skills and market knowledge that are needed. We combine our in-house resources with a strong, carefully selected and proven group of specialised associates and companies with whom we collaborate.

Everyone who works on a Valued Research project has extensive experience and expertise in managing research projects - large-scale and small, quantitative and qualitative. Members of the Valued Research team have authored economic and skills needs assessments, workforce development strategies and evaluations. They've designed, managed, undertaken and reported research with employers, stakeholders and individuals.

Susan Lanz, for example, was part of the project team that developed the Learning and Skills Council National Employer Skills Survey, and was the Learning and Skills representative on the Sector Skills Development Agency steering group that created the first set of UK employment forecasts.

Susan Lanz, Managing Director, Valued Research

Susan's knowledge of the labour market and her expertise in skills issues are widely acknowledged. She has more than thirteen years' experience in this specialised field.  

Before founding Valued Research, she worked for a number of organisations including Leicestershire Training and Enterprise Council, LANTRA NTO, National Learning and Skills Council, and Mercia Research & Strategy (as co-founder and director.)

Susan is a very skilled project manager, and has successfully managed many complex research projects. She is highly analytical and is familiar with all relevant data sources, understanding both their potential and limitations.

Her particular areas of specialism include employer needs analysis, migrant workers, economic and skills forecasting, learner needs analysis, Investors in People, and sector-specific research including health, care and the land-based industries.

She is an Associate Member of the Market Research Society.

B.A. Hons Social Sciences; Postgraduate Certificate in Social Sciences Research Methodology

Deborah Baker-Thomas

Before establishing Hawthornes Research in 1994, Deborah worked for the Delta Group, MAS (now TNS) and Rosslyn Research, a major business-to-business research consultancy.

Her wide-ranging direct experience includes clients in the industrial, energy and environmental, manufacturing, construction, financial and professional service sectors. She has conducted market assessment projects for blue chip and public sector organisations, and worked with the government's energy project team assessing seminar programmes and communications issues. She is also involved with business groups including the Chamber of Commerce and Industry, and Staffordshire University's SME Steering Group.

Deborah is expert at questionnaire and research design, project management, strategic report writing, moderation, depth interviewing, analysis, interpretation and reporting at all levels, as well as NPD, impact and review studies. She has a clear understanding of statistics and an excellent grasp of technological matters and social issues.

BSc Hons Psychology with science subsidiaries, MMRS, DipM

Deborah has now worked on a number of Valued Research projects including in a deputy project lead capacity.

Map Analysis

Map Analysis specialise in producing robust statistical analysis in a visually stimulating style. Established in 1997 by Andrew Button, a postgraduate geographer with a keen interest in the new technology of geographic mapping, the company's services range from single custom map production through to hosting web based geographic analyses.

With long-standing access to government data and expertise in leading software including SPSS, MapInfo, Manifold and GeoConcept, Map Analysis supports informed decision-making based on clear and accurate reporting.

Valued Research partners with Mapanalysis where their mapping expertise and experience add value.

Community Consultants

Community Consultants is an independent research consultancy which specialises in research with local authorities and other public sector organisations such as LSCs and regeneration partnerships.

The organisation has extensive expertise in surveys, focus group research and stakeholder analysis in the social and economic sectors. They have particular expertise in consultation with the "hard to reach".

Valued Research only partners with Community Consultants where there is a requirement for large scale survey fieldwork.